ShowPro

2:00-3:00PM ET: WEBINAR 1 How to Improve ProMat Exhibiting Productivity & ROI by Applying the Exhibit Marketing Process™

Exhibiting at ProMat is a big opportunity and a big investment of human and financial capital. Register for this powerful complimentary webinar offered by MHI to make sure you are fully prepared to leverage your investment. In this all-new session, North America’s leading exhibiting productivity expert Jefferson Davis reveals the recently organized Exhibit Marketing Process™. Based on 30+ years of exhibiting experience and over $800 million of combined results he’s helped clients generate, this proven-effective process will help you quickly assess how well you are strategically executing your exhibit program and identify specific areas you can focus on to make ProMat 2023, and for that matter every show you do more productive and profitable than ever before.

4:30-6:30PM: Welcome to ShowPro Happy Hour @ Woven & Bound, Marriott Marquis Great Room

Are you arriving to Chicago on Monday afternoon? You’re invited to swing by, say hello, and have a drink with us before heading out on the town or heading up to your room. We will be hanging out at the Woven & Bound bar in the Marriott Marquis lobby Great Room for an informal meet and greet and would love to have you join us.

8:15-8:30AM: Welcome and Opening Remarks

Greg Baer, Daniel McKinnon, & John Paxton
MHI

8:30-9:45AM: How to Tackle the Top Challenges Facing Exhibitors Right Now

Jefferson Davis
President, Competitive Edge

As trade shows continue to rebound in the wake of the pandemic, and now face a period of high-inflation, what are the top concerns and challenges exhibitors are grappling with? Based on polling of ProMat exhibitors, exhibitors in 60 live webinars in various industries, client discussions and conducting on-going research, trade show productivity expert Jefferson Davis will zero in on the top challenges exhibitors face right now. He will share his results- focused insights, ideas, strategies and techniques you can apply to address these challenges as you prepare for a successful ProMat 2023.

10:00-10:50AM: Event Industry Trends and Insights - Fall 2022

Ken Holsinger
SVP of Strategy, Freeman

10 of the hottest trends that are impacting events. This high-level briefing is a curation of data covering attendee and exhibitor sentiment, changes in consumer and societal behaviors that will help shine a light on the future of live events, and strategies for operationalizing the insights shared. From inflationary pressures (and how to offset them) to changes in registration pacing and verification rates to the impact the “great reshuffle” is having on direct marketing efforts and more, this information-rich presentation will provide critical information to help inform your next event’s planning, budgeting, and promotional efforts.

11:00-12:00PM: An Hour with GES, ProMat Official Show Services Contractor

Chuck Grouzard
Executive Vice President, Exhibition Sales, GES

GES is the official show services contractor for MODEX and ProMat and like MHI, they are invested in the success of our exhibitors. As one of the largest and most capable trade show management companies in our industry, GES partners with us as our exhibition consultants. From on-line to on-site and pre-show to post-show, GES will talk to you about how to maximize ROI by planning your trade show experience. This live and interactive ShowPro event will provide a high-level overview of everything GES has to offer to help you succeed at ProMat 2023. Every trade show has its surprises but many, if not all, can be avoided if you take advantage of the customer service opportunities GES has developed. From cost-certainty packages, pre-show brainstorming and planning to at-show execution services to post-show analysis and recommendations, GES is committed to creating a positive experience that results in a successful, lasting partnership.

1:00-1:50 PM: Social Media Marketing Strategy & Insights for 2022 & Beyond

Krista Neher
CEO, Boot Camp Digital

Marketing is evolving at the speed of light. Social media marketing is huge. Not just in the results it provides, but the number of options it offers. Those options, however, are sometimes the challenge. There’s no end to what you COULD do, but there’s only real impact when you home in on what you SHOULD do.

In this session, Krista will guide participants through the 2022 insights and a look at the year ahead and beyond. She’ll talk about emerging platforms and strategies, as they relate to creating a multi-touch strategy…because no one converts after one interaction especially in B2B. And without a cohesive strategy and presence, you’re leaving the door open to your competitors.

She’ll also look at social media marketing trends in the industry to give a better understanding of what works best, where, how, and why. Success happens when you’re dialed in on what works right now and where the big opportunities are ahead of you. This session is aimed at empowering participants to make solid, informed, and strategic choices to get improved results.

Krista will cover: • Top social media marketing trends for 2022 and what’s ahead • What doesn’t work anymore that you should stop doing • Biggest challenges facing marketers in this industry today • The process for creating a social media strategy you can use over and over again • How to start and stay strong to drive results.

2:00-3:30PM PM: Mpro Engage! Live Peer Roundtables

ProMat 2023 is a 4-to-6-month marketing and sales opportunity and who better to learn from than your industry peers in an interactive session. This session will be your opportunity to address topics to help you plan and execute a trade show booth experience that will maximize your investment and help your company achieve its goals and objectives. As with Mpro Engage! Virtual events, you will also have the opportunity to discuss topics that extend beyond the trade show floor. Visit www.mhi.org/mpro to learn more about this community of marketing professionals before you arrive in Chicago.

3:30-4:00PM: ProMat 2023 Marketing Kit Review

Carol Miller
Chief Marketing Officer, MHI

As an exhibitor, you will have access to several marketing advantages in the months, weeks, and days leading up to ProMat 2023. ProMat offers a full menu of marketing and advertising opportunities no matter your budget. MHI Chief Marketing Officer, Carol Miller, will share her expertise on all of the tools ProMat has available at your disposal to make sure you stand out form the crowd so prospects find your company at ProMat 2023.

8:00-8:30AM: Make Your ProMat 2023 Experience Eventful

Choose Chicago

Voted the Best Big City in the U.S. for the fifth year in a row by Conde Nast Traveler readers, Chicago is ready to welcome you! Learn more about Chicago’s one-of-a-kind hotels, venues, and services that can adapt perfectly to today’s needs. The city boasts one of the best food scenes in the world with a multitude of Michelin-rated and James Beard Award-winning restaurants, unbeatable arts and attractions, exciting nightlife, and miles of public green spaces as well as a sparkling lakefront and lively Riverwalk for your customers to enjoy. Whether you’re planning a large or small meeting, Chicago has the space, culture, and people to make it eventful.

8:30-9:45AM: Countdown to ProMat Exhibitor Success

Jefferson Davis
President, Competitive Edge

With 14 weeks to go until ProMat, what are the critical issues exhibitors need to be thinking about and acting on to ensure success? This will be the major question that sales, exhibit marketing and business development expert Jefferson Davis will help you answer as you prepare for a more productive and profitable ProMat 2023. You’ll walk away from this session with a month by month set of strategic actions that will keep you on track and make sure you are applying the Exhibit Marketing Process to your ProMat exhibiting program.

10:00-10:50AM: Power Up Your Marketing Plan with Event ROI

Pam Didner
B2B Marketing Consultant, Relentless Pursuit, LLC

With the emergence of virtual events, companies are constantly debating the virtues and ROI of in-person vs. virtual events. As a marketer, how can you make your case for in-person events as part of your marketing plans? How can you create a plan to balance in-person and virtual events? Most importantly, what can we do to demonstrate event ROI? Pam Didner, marketing expert and author of Global Content Marketing, Effective Sales Enablement, will share with you how to showcase event ROI as part of your marketing plan to get buy-in from your management.

After the session, you'll be able to:
- Demonstrate event ROI as part of your plan
- Use templates to showcase your in-person and virtual event recommendations
- Drive a productive discussion with your management

11:00-12:00PM: Ask the Tradeshow Experts Panel Q&A moderated by Jefferson Davis

Daniel McKinnon, Chuck Grouzard, Carol Miller, MPro Member

Tradeshows and planning for tradeshows can seem overwhelming. This is your opportunity to ask questions to the experts. This will be a townhall style panel discussion where you can bring your questions about logistics, marketing, promotion, booth design, best practices, trends, and more. Learn from the people who do this for a living and let us answer your questions so you can maximize your investment at ProMat 2023.

1:00-1:50PM: Measure What Matters Most: Exhibitor Success KPIs

Joe Federbush
CEO, EVOLIIO Marketing

Joe Federbush, EVOLIO Marketing, will share the ‘must-have’ metrics for exhibitors and sponsors to quantify and validate success. This interactive session includes ways you can calculate your potential ROI and ROX (return on experience), identify KPIs most important to your organization, and capture actionable visitor feedback that helps validate and justify your event objectives.

2:00-2:45PM: Navigating the Next Decade of Content & Content Marketing

Cathy McKnight
Vice President, Consulting, The Content Advisory

Content marketing is constantly evolving, with new challenges, trends, and demands, just like your business. Content and content marketing have taken many forms through various mediums over the years. During this session, we'll examine some of the fads that have come and gone, the mainstays, and what is here, now, and perhaps on its way that will help you meet your audiences' needs as they go through their evolution.

2:00-3:00PM ET: WEBINAR 2 Countdown to ProMat Exhibitor Success

With just eight weeks to go until ProMat, what are the critical issues exhibitors need to be thinking about and acting on in the coming weeks to ensure success? This will be the major question exhibiting productivity and business development expert Jefferson Davis will help you answer as you prepare for a productive and profitable ProMat.

• How to make sure your company is “in the mind” and “on the agenda” of enough of the right attendees… before the expo doors even open!
• Reviewing your exhibit to be sure it quickly and visually answers the 3 primary questions in the mind of attendees
• How to leverage in-booth A/V to deliver product/service messaging and callout your ideal visitor
• Success beyond the booth – how to take advantage of the complete event experience
• Preparing your booth staff to improve the quality of their interactions at the event
• Improving your lead qualification and capture process to increase post-show sales conversion
• Key actions to take week-by-week leading up to ProMat
• Q&A with the MHI team and Mr. Davis