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As the automation leader adds even more multinational CPGs and machine builders as customers, industry experts Mark Ruberg and Rick Forsgren will deliver local support on a global scale
SAVAGE, Minnesota, Sept. 13, 2023 – The Global Packaging Team at Beckhoff is expanding how it supports its numerous multinational CPG and machine builder OEM customers. Beckhoff USA’s industry management experts – Packaging Industry Manager Mark Ruberg and Packaging Industry Business Development Manager Rick Forsgren – are now officially part of the Global Packaging Team led by Frank Würthner, Global Business Management Packaging.
“As Beckhoff’s market share grows around the world, we’ve become a full automation system supplier to all the major global household brands and their engineering partners,” Ruberg said. “As we win more exciting packaging automation projects, Beckhoff is collaborating on projects in Europe, the Americas and throughout the ASEAN regions. Our customers will work with the same great team of people, now with more formal collaboration, so Beckhoff can deliver better solutions at a global scale.”
Beckhoff works with many of the largest names in food and bev, pharma, cosmetics and more. These high-stakes applications require intense coordination with customer sites on different continents and Beckhoff’s international subsidiaries.
Beckhoff USA President Kevin Barker announced the news during PACK EXPO Las Vegas 2023. “We fully support the initiative to strengthen and better align our strategic industry sales and support efforts around the world. I have full confidence in Mark and Rick and believe this enhanced Global Packaging Team will deliver major advantages for customers,” Barker said.
Based in Germany, Würthner works closely with colleagues and packaging customers around the world. Ruberg and Forsgren will continue to report directly to David Emory, Director of Strategic Sales at Beckhoff USA, along with further direction from Würthner.
“Beckhoff works with the top machine builders in this space, including Coesia, Syntegon, Koch Packaging, Multivac and multiple ProMach companies,” Emory said. “Since the U.S. is such a major market for the packaging industry, this enhanced cooperation with Beckhoff USA is a critical step in providing the best possible outcomes to help customers leave the status quo behind.”
The collaboration extends beyond the U.S. and western Europe to encompass efforts across Asia, Africa and South America. An experienced global team is essential, not just a nice to have, and Beckhoff is continuing to build this out. Andrew Plater, Global Market Manager – Food, Beverage and Tobacco, who works at the Beckhoff UK subsidiary, is another key player with Ruberg and Forsgren.
“Mark and I have been working closely with Frank, Andy and other colleagues on an almost daily basis for a while now. So it really made sense to formalize this Global Packaging Team,” Forsgren said. “Serving multinational customers requires serious alignment in terms of pricing, support, project timelines and recommending the ideal packaging machine builder or systems integrator. This level of service doesn’t happen by accident – it takes a well-coordinated team.”
About Beckhoff Automation
At Beckhoff, automation is our calling. We empower engineers to differentiate and succeed as industry leaders – to harness new technologies, embrace open standards and solve the world’s most complex problems. Founded and led by engineers, we organically create advanced controls, communication, IoT and motion technologies that become unique tools for your one-of-a-kind challenges in an age of digital transformation. As a global partner with U.S. headquarters in Minneapolis, we remain committed to sustainability, inclusivity and support for the people behind the automation. So whether you’re powering the EV revolution, dazzling on Broadway, launching satellites or harnessing the wind – you can reach new heights for your business, industry and humankind.
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Beckhoff Automation LLC
952-890-0000