| Sponsor | Deposco |
| Date | Monday, March 20, 2023 |
| Time | 3:45 PM - 4:30 PM |
| Location | Theater B |
| Recording | View Recording |
| Presentation | Download Presentation |
What You Will Learn
The direct-to-consumer (DTC) market has seen phenomenal growth in recent years, with a 16.9% increase in sales from 2021 to 2022, surpassing $151 billion today. What should companies do now to adapt and drive positive growth from it?
The ability to reach customers in new and innovative ways and support sustainable practices has led to an industry prediction that DTC will make up 25-50% of overall retail sales by 2026. Exciting, but this also presents new challenges, including competition, fickle consumers, and the need to adapt one’s existing Supply Chain fulfillment operations to align with complex and unfamiliar needs.
In this session, we will explore what businesses need to ride the wave and truly reap the rewards of a DTC ecommerce business model. We will delve into the challenges, priorities, and investments using real-life input from industry leaders all over the world. Join us as we explore strategies and technologies to keep your business ahead of the curve.
Key Takeaways
In this session, you will learn:
*The latest DTC sales forecast from a survey of industry leaders around the world
*Potential challenges and rewards of a DTC model
*Technology considerations to prep for success
Speakers
| Speaker | Company | Title |
|---|---|---|
| Jason Franklin | Deposco | Senior Director, Product Marketing |